May 2026
How Arogya helped Snowsurance gain full visibility into their business
Problem
No single view of the business
Revenue, subscriptions, marketing, and operations lived in separate tools with no unified picture.
Marketing without ROI
Spend across Google, Nextdoor, Thumbtack, and TV with no clear link from channel to revenue.
No operational foresight
Storm demand, crew capacity, and seasonal spikes were managed reactively instead of from a forecast.
Blind spots in retention
Churn and plan changes were visible only after the fact, with no system to flag risk early.
Manual reporting tax
Building any board-ready view meant stitching spreadsheets together every week.
Our custom solution
Business Overview
Live KPI dashboard
Revenue, customers, margin, and crew utilization in one view, updated continuously.
Plan and subscription mix
Breakdown of StormPay, SeasonPass, and SeasonPass Flex with year-over-year movement.
Growth & Operations
Acquisition ROI
Side-by-side channel performance by volume and revenue so spend follows what actually converts.
Seasonal and storm trends
Sign-up and job-volume trends that support staffing, inventory, and marketing before peak weeks.
AI Layer
AI insights
Automated recommendations on budget shifts, churn risk, and storm-driven demand.
Forecasting
Forward views of volume and capacity so the team can stage crews before the weather hits.
Note: numbers in the demo are illustrative and do not reflect Snowsurance's actual business data.
Business Analytics
Season 2025–2026 · Live
Total revenue
$123,703
+12.4%
Active customers
1,854
+8.1%
Gross margin
41.2%
+1.6 pts
Crew utilization
87%
+4 pts
AI insights
Updated 12 min agoReallocate spend
Google returns 2.6× revenue per dollar vs TV. Shift ~15% of TV budget to Search before peak week.
Storm forecast
Model projects +18% job volume in the next 14 days. Stage two extra crews for Metro West.
Churn risk
124 SeasonPass Flex accounts show late-renewal signals. Priority outreach list is ready.
Plan mix
YoY customer movement
Seasonal sign-ups
Acquisition volume
Revenue by source
Jobs completed
2,418
Avg response
41 min
AI forecast accuracy
91%
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