How Arogya helped Snowsurance understand their customers and make better decisions

Problem

Snowsurance was growing fast, but their visibility into the business was not keeping pace. Without centralized reporting, key decisions were being made on gut feel rather than data. Specifically:

• •No acquisition intelligence: Spending across Google, Nextdoor, Thumbtack, and TV commercials with no clear view of which channels were actually converting to revenue.
• •No subscription visibility: Three plan types (StormPay, SeasonPass, SeasonPass Flex) tracked manually with no breakdown of how customers were distributed or shifting between plans year over year.
• •Invisible seasonal patterns: No way to see how sign-up volume changed across seasons, making it impossible to plan staffing, marketing spend, or inventory ahead of demand spikes.
• •Retention blind spots: Churn was happening but without data on who was leaving, when, or why, there was no system to act on it.
• •Fragmented reporting: Revenue and customer data lived in separate tools, requiring manual effort to piece together any meaningful picture of the business.

Our custom solution

Arogya built a customer intelligence dashboard tailored to Snowsurance's subscription business. Rather than adapting a generic analytics tool, we designed every view around the customer questions Snowsurance actually needed to answer:

• •Revenue and customer dashboard: A single view showing total revenue, active customers, retention rate, and churn rate updated in real time.
• •Plan breakdown: Visual breakdown of customers by plan type (StormPay, SeasonPass, and SeasonPass Flex) with year-over-year plan change tracking.
• •Acquisition source analysis: Side-by-side comparison of customer volume and revenue generated by each acquisition channel — Google, Nextdoor, Thumbtack, TV commercial, Referral, and more.
• •Seasonal sign-up trends: Year-over-year sign-up visualization showing growth across seasons, enabling forward planning for staffing, marketing, and inventory.
• •Retention and churn monitoring: Tracking of new customers, plan changes, and customers who stayed the same to build an ongoing picture of loyalty and risk.

Results

With a clear view of their customers for the first time, Snowsurance was able to make decisions with confidence. Key outcomes included:

• •Marketing spend redirected: Acquisition source data revealed which channels were generating revenue, not just clicks, allowing Snowsurance to reallocate budget toward what worked.
• •Retention strategy activated: Visibility into churn and plan changes gave the team a foundation to identify at-risk customers and proactively reach out before renewals.
• •Seasonal planning unlocked: Historical sign-up trend data enabled forward planning for the next season rather than reacting to demand as it arrived.
• •Single source of truth: All key metrics in one place replaced fragmented manual reporting and gave leadership a reliable foundation for every strategic conversation.

Note: the numbers shown in the dashboard below are illustrative and do not reflect Snowsurance's actual business data.